avec X: Be prepared for the future

— avec X —

Be prepared for the future

avec X is the name of the new innovation laboratory found at Zurich main station. The goal: Shopping becomes even faster, more convenient and simpler. Here you can experience and test the latest digital shopping trends and developments. These include, for example, new payment options and personalised shopping. We also want to use this format to present you with other convenience trends in the food and fresh product sector on an ongoing basis. Based on the results and feedback, we develop the ideas further and decide what will be integrated into the avec stores across Switzerland.

Logo avec X

Apart from the self-checkout payment system, you can also shop with our avec app.
At nearly any time of day!


This way to a new shopping experience!

This is how it works
  1. Download the avec app to your smartphone.
  2. Register with your personal details in the avec app. This allows you to enter, shop and pay.
  3. Tap on the check-in button. For the store door to open, use your avec app to scan the QR code at the entrance.
  4. Select a product and scan the barcode. The product is added to your shopping cart.
  5. Click on “pay” to complete your purchase.

— Range of Goods —

Trends, Trends, Trends

As an innovation laboratory for the latest convenience trends, you will constantly find new products and offers in the avec X store that make the shopping experience even more special. However, you will also find the ultra-fresh creations of the avec label “Handmade with Love”. Personalised shopping is an important avec X testing area. This is why we deploy technologies that are not yet available in any convenience store in Switzerland. These include modules that prepare the product you want according to your taste.

Hinter den Kulissen
Behind the scenes

Personnel are almost always on site in avec X: They look after everything and have time to advise you. In the background, other employees ensure a convenient and safe shopping experience in a clean avec X.

Location & Opening Times

Zurich main station, basement, Bahnhofstrasse arcade

Entrance, scanning & paying with the app

Monday to Thursdays, always from 04.30 a.m. – 00.30 a.m.
Friday 04.30 a.m. – Monday 00.30 a.m.

Scan & pay at self-checkout tills

Monday to Friday  05.30 a.m. – 10.00 p.m.
Saturday to Sunday  07.00 a.m. – 10.00 p.m.

The following is important with regard to the avec app and your data

In order to receive your individual store key for the avec box when using the avec app, you must be 14 years old and scan your ID card in the app or send it to us, photographed, by e-mail. This way, your first and last name, your date of birth, the number and expiry date of the card, as well as your nationality is stored automatically. You'll also need to provide your phone number and an email address. To pay for your purchases, one of the means of payment available, as provided for in the avec app, is required.

Data privacy is very important for Valora in connection with the avec X. All stored personal data is only kept for as long as it is needed to use the avec app, and to the extent that it is legally permissible or necessary.

You can find detailed information on the avec app and the handling of your data at the following links:

FAQ  Conditions of use of the app  Data privacy declaration

Which cameras are found in the avec box?

Numerous cameras have been installed in the avec box. They are exclusively used for security purposes and for the traceability certain events (e.g. medical emergencies, theft, vandalism).